Help with “marketing strategy” and marketing and other issues etc questions. F293 revision business studies ocr

Hi,

So I got an email yesterday and tried to help someone answer a question that asks to “recommend a marketing strategy.” For this question, you need to base it around the four 4 p’s as much as possible.That is, product, price, place and promotion. These are some of the points I suggested to consider. Hope it helps anyone! 🙂

As in talk about product, price place and promotion like what factors are there to consider. Okay so like,
 
Price: can they afford it? if not why not? how do we know? what are the costs associated? if they cant afford it should they forget about it or should they find another source of finance? which one and why?
 
Promotion: what adverising should they use? above the line or below the line? which type? how much will it cost? justify the best way why you think that. How could they promote the product successfully?
 
Product: how can they make their product market well? will they need to focus on what kind of production method they will be using? which one and why? do they have the USP to market the product well? should they carry out market research to have a more customer orientated product?
 
Place; what channels of distribution should they use and why? which one is most beneficial and what are the drawbacks of the one you  choose? should they stock the product or have a stockist or an outlet? 
 
Hope this helps?? its just about getting into as much detail about these things and it should help..
 
 
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